have done so much lately had no time to catch up here. So what am doing? Working as a freelance brand manager for two upcoming fashion collections, Mauro Gasperi and Textile Rebels, and having so much fun. I will be posting images and more on this in the next few days… love being back!

Once upon a time in London, there was an Arabian prince that also was a showroom owner. The showroom looked more like a palace than anything else: a huge, white building a few steps away from Oxford street. Working there was really mysterious: you rarely knew what was going on, since the owner’s family – i.e. the management – were always talking in their native language amongst themselves. We, the staff, were left guessing. In such wonderful atmosphere, some of the most famous Italian brands were represented. The showroom had a wonderful restaurant, run by an experienced chef, and when some of the staff had to go somewhere for the company, there was a limo taking them around, with a driver and a body guard and – of course – blacked windows. And as it happens in fashion, one day you’re in, and the next day… you might be out. Sales staff use to literally disappear all of a sudden: for no reason, one might arrive at his desk one morning, and find that all his stuff had disappear. No access to his computer, his documents, nothing: somebody would very politely simply take him to the door. It was really mysterious: one day you might be the management’s best friend, be with them at all parties, in most exclusive clubs, and the following morning, all of a sudden, it could be “good bye”!

So what was happening there? It took me a few months to understand…

Okay, I’ve been in fashion long enough to tell you more about it. Am I about to talk about new trends? No. Am I about to tell you who’s the latest rising star? Neither. I am going to tell you all about what really happens in fashion showrooms: and get ready for fashion thrills. The past ten years have seen the rise and fall of so many brands and showrooms, you would wonder why on earth people are still interested in the business… well from the designer who doesn’t pay his staff to the showroom owner who doesn’t know what the hell is he doing in the business, check this pages to listen to some seriously ridiculous, definitely tragic, absolutely true stories. Enough for teasing… keep reading in the next few days!